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Big creators don't have niches. They do this instead.

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Big creators don't have niches. They do this instead.

Uploaded: 2026-06-04

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Build your creator business with Manychat https://manychat.com/creators?utm_source=influencer&utm_medium=cold&utm_campaign=KatieStecklyYT&utm_content=YT (use my code KATIESTECKLY for 30 days free! 💫 This is the strategy you actually need if you want to grow as a content creator in 2026 and you hate the idea of “picking a niche” The thing is, growing on social media is not as simple as having a niche. In fact, narrowing down to just one very specific topic and only ever making videos about that is not only going to lead to burnout it’s also going to be boring for your audience. So, I created what I’m calling *the hierarchy of niche* to explain how you can craft a simple, yet effective strategy to help you grow not only on YouTube but across social media in 2026. 🎬 Get my team of editors to edit your YouTube videos! 👉🏻 https://www.creatorlymedia.com 🚐 Watch my van life / travel channel https://www.youtube.com/@KatieandDan 📸 Follow me on Instagram! https://www.instagram.com/katiesteckly 📕 TABLE OF CONTENTS 📕 00:00 don't want to pick a niche? here's what to do instead 00:42 "do I need a niche?" the answer is no, but also kinda yes 01:36 the two approaches to "niche" that no one talks about 05:31 FORMAT - the best way to balance familiarity and novelty 07:07 case study: girlvsglobe (one of my fave Instagram accounts!) 09:45 to grow an audience you need to set expectations, and meet them every time 10:15 turn your content into a business with Manychat 11:50 SERIES - a major growth hack to add to your strategy 13:15 how I used a series to gain 15K followers last summer! 15:16 the niche hierarchy gives you creative freedom and strategic structure 🔗 LINKS 🔗 *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission at no extra cost to you. thanks for supporting the channel! 🎧 where I get music for my videos: https://share.epidemicsound.com/6x4f73 🎬 stock footage & animations I use: https://www.storyblocks.com/katie 📹 Camera Gear: Main camera: https://geni.us/kszve1 Lens: https://geni.us/ks1625 Vlog camera: https://geni.us/kszve10ii Microphone: https://geni.us/djimicmini Tripod: https://geni.us/ksulanzi 👉🏻 See all my gear here: https://katiesteckly.com/gear 👋🏻 ABOUT ME Hey, I'm Katie! I make videos about social media strategy and content creation. In addition to being a YouTuber, I also run a small agency that provides video editing services for YouTubers and podcasters. If you want our help or just want to learn more, check out https://www.creatorlymedia.com -----------------------------------------------

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Source: Katie Steckley

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description: Build your creator business with Manychat https://manychat.com/creators?utm_source=influencer&utm_medium=cold&utm_campaign=KatieStecklyYT&utm_content=YT (use my code KATIESTECKLY for 30 days free! 💫 This is the strategy you actually need if you want to grow as a content creator in 2026 and you hate the idea of “picking a niche” The thing is, growing on social media is not as simple as having a niche. In fact, narrowing down to just one very specific topic and only ever making videos about that is not only going to lead to burnout it’s also going to be boring for your audience. So, I created what I’m calling *the hierarchy of niche* to explain how you can craft a simple, yet effective strategy to help you grow not only on YouTube but across social media in 2026. 🎬 Get my team of editors to edit your YouTube videos! 👉🏻 https://www.creatorlymedia.com 🚐 Watch my van life / travel channel https://www.youtube.com/@KatieandDan 📸 Follow me on Instagram! https://www.instagram.com/katiesteckly 📕 TABLE OF CONTENTS 📕 00:00 don't want to pick a niche? here's what to do instead 00:42 "do I need a niche?" the answer is no, but also kinda yes 01:36 the two approaches to "niche" that no one talks about 05:31 FORMAT - the best way to balance familiarity and novelty 07:07 case study: girlvsglobe (one of my fave Instagram accounts!) 09:45 to grow an audience you need to set expectations, and meet them every time 10:15 turn your content into a business with Manychat 11:50 SERIES - a major growth hack to add to your strategy 13:15 how I used a series to gain 15K followers last summer! 15:16 the niche hierarchy gives you creative freedom and strategic structure 🔗 LINKS 🔗 *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission at no extra cost to you. thanks for supporting the channel! 🎧 where I get music for my videos: https://share.epidemicsound.com/6x4f73 🎬 stock footage & animations I use: https://www.storyblocks.com/katie 📹 Camera Gear: Main camera: https://geni.us/kszve1 Lens: https://geni.us/ks1625 Vlog camera: https://geni.us/kszve10ii Microphone: https://geni.us/djimicmini Tripod: https://geni.us/ksulanzi 👉🏻 See all my gear here: https://katiesteckly.com/gear 👋🏻 ABOUT ME Hey, I'm Katie! I make videos about social media strategy and content creation. In addition to being a YouTuber, I also run a small agency that provides video editing services for YouTubers and podcasters. If you want our help or just want to learn more, check out https://www.creatorlymedia.com -----------------------------------------------
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Big creators don't have niches. They do this instead.

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